Social Media and Rural Communities
I am totally excited by this upcoming project that NUS is organizing. During the brainstorm meeting, I threw my brain into the storm and proposed a migrant worker study that tries to apply ICTs into supporting the long-distance relationship between the workers and their rural families. The more I think about it, the more I feel that my current research paradigm is challenged.
1. The inter-disciplinary nature of this project: Previously my experience of multiple disciplines is limited to my own exposure to theories and research from different disciplines. But the purpose of the studies is the same -- to answer a question or to test a hypothesis. This project includes people from the computing school, the design school, and the social sciences. The purpose of this project is not just about research. It puts more emphasis on applications.
2. The problem-solving orientation of this project: I have never done a research that really solves a problem or implements a solution. The factors I will consider are quite different here. I become less concerned about the cleanness of my design (e.g., internal validity) than the success of solutions. Dr. Hornick (Annenberg, UPenn) once said that the most sucessful campaign might be the most messy campaign that mobilizes all possilbe social forces.
3. Poor people still have social needs: Probably becasue of my acceptance of Maslow's hierachy of needs, I did not realize that I put physiological needs ahead of any other needs and assumed that without satisfying the physicological needs, no other needs should be considered. This is not true. Social needs such as love and belonging do not come after physicological needs . They exist along with the physiological needs. Therefore, we should use technolgoy to address these needs.
A final note: there is no useless reading. I do not know why I started reading books about Chinese rural communities during summer. I simply felt interested. Now the project comes. Now I see the value of reading all items from Baidu news search with the key word "peasants" for three months.
I am an Associate Professor at Department of Communication and New Media, National University of Singapore.