Some of my ideas
A network approach to examining social activism, I think, is appropriate, especially after knowing of the ideological connection between activism and capitalism that Hoofd argues. Instead of treating activism and capitalism as two separate processes, we should examine how social activism emerges, evolves, and diminishes in relation to the network of powers.
Instead of seeing social activism single-directionally determined by neo-liberal capitalism, I would like to borrow the concept of “seduction” (Baudrillard, 1990) to describe the relationship between the two. I hereby use one example to illustrate the seducing relationship: Google is a company that makes profits based on searching through free and open content provided by Internet users and this profit-driven practice coincides with many activist appeals for freedom of expression or freedom of information flow. When Google exploits these causes and activists behind them, activists also try to demand moral or material support from Google to fulfill their goals, such as fighting against the state. It is hard to say who is in control and who is winning over whom. It is indeed a complicity suggested by Hoofd but the complicity goes both ways. What makes our research on social activism exciting is to make visible the rules, charms, snares, and lures involved in such seduction.